iPhone Most Desired Feature: FREEDOM!

After all is said and none, and we've all picked over the bones after the new platform release (iPhone 2.0), the Apple Apps Store, and the upgrades to the MobileMe network and the 3G iPhone... you kind of feel like the savagers at a warehouse remnants sale. We had our shot at the entrails but where is the meat?

What I've found after the July 11th release is a universal shared feeling among iPhone owners, iPhone potential owners and those who hold out against getting one. We want freedom from ATT contracts. And with this new release the dislike of ATT only intensified. Why? Because ATT thinks along the lines of the old business paradigm: Establish a monopoly then screw the customers with excessive rates, fees and special charges outside the basic plan.

When you look at the computer industry you think of Moore's Law. The technology gets faster, the capacity bigger, while at the same time the price drops due to increased acceptance and growing market. With ATT the moment is opportune to simplify their billing, lower their prices, increase the number of features they are offering, speed their services and by dropping their prices exapnd their share of the cell phone users market.

Instead what will happen with this growing dissatisfaction is developers (black hat, gray hat, and white hat) are going to find a way around the ATT calling plan.

The Apple iPhone is just the type of category redefining, paradigm shifting product that can propel a massive growth in customers switching and finding happiness with their service. Instead, everybody hates ATT and is struggling to break free.

We want freedom from ATT.