In Apple's usual secretive fashion, imposing a silence pledge upon 3rd-party developers, the long anticipated App Store will unveil itself on Friday July 11th.
The big question waiting to be answered is how will iPhone 3G compete with the simultaneous weekend release of Eddie Murphy's MEET DAVE, Ellen "Juno" Page in THE STONE ANGEL or HELLBOY2? Will Apple be able to bring 3G into the Apple Stores like a massive fireball from space and explode onto the market with its "camp in line" rollout tactics? Who will win the weekend box office purse sweepstakes?
In the mean time, there is no button on Apple's iTunes Store for new iPhone applications. Thrill seeking-geeks discovered that by typing "Twitterrific," "TypePad" or "ShoZu" in the Search iTunes Store box, the Apps content will appear in the results and you will be able to browse and read about free and for sale apps and utilities that will be launched at the end of the week.
However, if you don't have an iPhone running version 2.0 (in others words a 3G iPhone that goes on sale at 8:30am on Friday in Apple Stores) you will not be able to install and use the applications you find with your searches until Apple makes iPhone 2.0 update available to all iPhone owners.