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Monday, March 17, 2008

Apple TV Plus Coming?

Obviously, I ranted at the beginning of the year about what Apple needs to do to not only improve upon Apple TV but make it a serious media center convergent technology. It is a no-brainer: ADD DVR. Wrongly, I predicted Apple would announce they were adding DVR to the Apple TV in Steve Job's 2008 MacWorld keynote.

But I wasn't the only one. All kinds of Apple Rumor pundits were clamoring for an improved Apple TV that would eliminate all those shiny odd shaped boxes surrounding their new thinner, smaller footprint HD LCD and Plasma TVs. Everybody wants convergent technologies and since Apple saw fit to give us a web browser, email, GPS-like maps and iTunes music and video on our cell phone, why wouldn't they provide a comparable media center device that would eliminate the need to buy four boxes when all you need is one?

The Unofficial Apple Weblog (TUAW) has been routing around Apple patent filings and found they have filed for an Apple TV device that has DVR capabilities included in a new box. Finally, I say, what is taking Apple so long to seriously get into the media center market?

Hopefully Apple will find the courage to stand up to the corporate lawyers who continue to set the standard for technology development or lack thereof. These lawyers know nothing about great industrial design nor could they care less about the users ability to use it easily. The industry moguls who insult the consumer will/are destroying their own businesses.

Many of the Apple products I own in my home are hamstrung to the point that I am unable to effectively and easily capture, store, organize and view my digital content. And it is MY content since I either created it myself or I PURCHASED it. Last time I was at an Apple Store I was given a unwanted lecture about "stealing" movies simply after asking how a person can transfer and store digital media onto the Apple TV. WTF! Apple Genuis' are amateur lawyers -- at BEST!

We are your consumers. We buy CDs and DVDs and it seems more like Apple wants to control the way we engage the content rather than give us as consumers the tools to manage our digital media. The situation has never been this bad whether it be broadcast recording to VHS or Beta tapes, cassette tapes from albums, CDs and digital ripping of them and the treatment of the customer by Apple and the industry has never this low. It is a disgrace Apple is involved with this sham against its loyal customers.

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